Mastering Story Telling

-
For you Mastering Story Telling should know the following:


•          
Explain why storytelling is beneficial
•          
Describe the five essential elements to consider when you craft a story
•          
Create an audience profile by developing personas
•          
Cull insights from your work that will draw the attention of your audience
•          
Determine the context(s) in which you will present your story and the special considerations needed for each situation
•          
Structure your story so that it has a beginning, a middle and an end
•          
Plan your storyline using tools such as scripts, storyboards, experience maps and wireframes
•          
Supplement your story with visuals
•          
Practice your storytelling as a way to get feedback about the story’s strengths and weaknesses
•          
Locate templates for a  wide variety of story planning tools at the Data Visualization Community of Practice

Popular posts from this blog

What is Web Analytics?

-
Today, I was asked in an interview. What is web analytics? Tell me all you know about Web Analytics. This may not be a perfect answer, but gives a direction to answer the same. Web analytics is the measurement, collection, analysis and reporting ofweb data for purposes of understanding and optimizing web usage.[1][dead link] Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. There are two categories of web analytics; off-site and on...
Read more

Digital Marketing

-
If most digital marketing programs or campaigns have a weak area, it’s analytics. One  recent study  identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately needed staff with serious data chops. If you’re in the field of online marketing or content marketing and want to ensure that you’re bringing the best data to bear on your projects, here’s a quick look at some strategic approaches that can help you improve your performance in 2014. This applies whether it’s upgrading your own skills, adding strategically to your freelance stable, or improving your content planning skills. The Case for Data HBR declared that data scientist is the  sexiest job of the century . Research company  Gartner  suggests that there will be 4.4 million big data jobs available in the next two years, and that only a third of them will be successfully filled. It’s no surprise. Everything i...
Read more

Text Analytics Platforms Part 1

-
Text analytics is still largely an immature science, and embraces several different approaches. Natural language processing (NLP) includes dozens of techniques for accomplishing tasks such as language translation, document categorization and tagging, extraction of meaningful terms and so on. Text mining on the other hand is primarily concerned with the extraction of meaningful metrics from unstructured text data so they can be fed into data mining algorithms for pattern discovery. Some suppliers have applied text analytics to very specific business problems, usually centering on customer data and sentiment analysis. This is an evolving field and the next few years should see significant progress. Other suppliers provide NLP based technologies so that documents can be categorized and meaning extracted from them. Text mining platforms are a more recent phenomenon and provide a mechanism to discover patterns which might be used in operational activities. Text is used to generate extra...
Read more