Data Science Blog

In today's highly competitive online marketplace, marketers need to use every advantage they can get. Typical web analytics are available to anyone who takes the time to look at them. Even so, a large number of marketers don't get real value from their data. After all, looking at data is only wasted time if it doesn't result in actionable insight. That's where business intelligence (BI) software comes in. It can help you look at your data in new ways, and draw actionable insights that allow you to more effectively and efficiently allocate resources. BI software can distill large amounts of data so you can implement successful strategies based on the information. By monitoring the right key performance indicators (KPIs), businesses can see trends that would otherwise be hidden. Dashboards with the right key performance indicators can act like an alarm clock, notifying you when certain KPIs are under or over-performing. Additionally, they can help small businesses...

If most digital marketing programs or campaigns have a weak area, it’s analytics. One  recent study  identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately needed staff with serious data chops. If you’re in the field of online marketing or content marketing and want to ensure that you’re bringing the best data to bear on your projects, here’s a quick look at some strategic approaches that can help you improve your performance in 2014. This applies whether it’s upgrading your own skills, adding strategically to your freelance stable, or improving your content planning skills. The Case for Data HBR declared that data scientist is the  sexiest job of the century . Research company  Gartner  suggests that there will be 4.4 million big data jobs available in the next two years, and that only a third of them will be successfully filled. It’s no surprise. Everything i...