Story Telling
These are the pillars of story telling 1. Audience Learning about your primary audience members is essential to crafting a meaningful story. Use the persona template to establish the characteristics of your key audience groups. As you continue developing your story, revisit your audience profile to ensure that your messages are on point 2. SOCIAL STYLEs® SOCIAL STYLE® is a measurement of observable behavior that explains how people perceive and are affected by others' behavior. The SOCIAL STYLEs® model organizes behavior into four types (Analytical, Amiable, Expressive and Driving). Leveraging this knowledge can help you tailor your presentations and stories when you know the people with whom you will be working. Insights Though it might be tempting to delve into an explanation of all of the insights you’ve developed, remember that your story should speak to the business need your audience wants to address. As you choose which insights y