Story Telling

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 These are the pillars of story telling
1. Audience
 
Learning about your primary audience members is essential to crafting a meaningful story. Use the persona template to establish the characteristics of your key audience groups. As you continue developing your story, revisit your audience profile to ensure that your messages are on point
 
 
2. SOCIAL STYLEs®
 
SOCIAL STYLE® is a measurement of observable behavior that explains how people perceive and are affected by others' behavior. The SOCIAL STYLEs® model organizes behavior into four types (Analytical, Amiable, Expressive and Driving). Leveraging this knowledge can help you tailor your presentations and stories when you know the people with whom you will be working.
 
 
Insights
 
Though it might be tempting to delve into an explanation of all of the insights you’ve developed, remember that your story should speak to the business need your audience wants to address. As you choose which insights you will share, remember to make note of important steps in the data analysis process that will be significant to the audience.
 
 
Context
 
As you make decisions about how you will tell your story, keep your audience profile nearby. Use that profile and the context checklist to define the parameters of how and where your story will be shared.
 
 
 
Organizational Tools
 
Outline your presentation, article, or interactive or transmedia experience using one or more of the templates listed below. Use an iterative process and create multiple versions of your outline if necessary, adding additional details as you work to make your story more concise and powerful.
 
 
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Scripts are a good fit for linear presentations, whether live, virtual or in the form of a blog or article.
 
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Storyboards are useful when you are planning a video or user experience.
 
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Experience maps will help you organize interactive experiences with multiple touchpoints
  
Story Structure
 
Structure your story with a beginning, middle and end, and choose a structure that will appeal to your primary audience. Ideas for structuring your story include the following:
 
•         Describe a process
 
•         Begin with an anecdote
 
•         Set the stage for future exploration
 
•         Begin with global findings, then zoom in
 
•         Establish a vision for the future
 
 
Sketching
 
Create freehand drawings to help you plan. You can incorporate sketches into storyboards, as well as in wireframes for smart phones and web pages. Sketching is a particularly cost effective way of designing interactive visualizations.
 
 
 
Visuals
 
Collect the visuals you will include in your presentation, including screenshots, stock imagery and notes about interactive elements you might need to create, such as hover states and category filters.
 
 
 
Assembly
 
Now that you have an audience profile, key insights, the context and an outline for your story established, put together the information you’ve collected. If you are creating a presentation, copy the notes from your script into the speaker notes section of the deck. If you are creating a video or an interactive website, meet with the design team and prepare to review their work. Now is the time to bring your story to life.
 
 
 Practice
 
Before you take the stage or publish your work, practice telling your story to others—both people familiar and unfamiliar with the project. Make sure you get feedback from individuals who match the personas you established early in the process. Leave yourself time to process the feedback you are given, then make changes and practice some more.


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