Web Analytics Metrics definitions

-
Building Block Terms:        Page, Page Views, Visits, Unique Visitors, New Visitor, Repeat Visitor, Repeat Visitor & Returning Visitor
Visit Characterization:
        Entry Page, Landing Page, Exit Page, Visit Duration, Referrer, Internal Referrer, External Referrer, Search Referrer, Visit Referrer, Original Referrer, Click-through, Click-through Rate/Ratio, Page Views per Visit
Content Characterization:
        Page Exit Ratio, Single-Page Visits, Single Page View Visits (Bounces), Bounce Rate
Conversion Metrics:        Event, Conversion
Here very briefly are the definitions (the real gold is in the comments that you see in the document for each definition, make sure you download it and read it carefully):
    Page: A page is an analyst definable unit of content.
    Page Views: The number of times a page (an analyst-definable unit of content) was viewed.
    Visits/Sessions: A visit is an interaction, by an individual, with a website consisting of one or more requests for an analyst-definable unit of content (i.e. "page view"). If an individual has not taken another action (typically additional page views) on the site within a specified time period, the visit session will terminate.
    Unique Visitors: The number of inferred individual people (filtered for spiders and robots), within a designated reporting timeframe, with activity consisting of one or more visits to a site. Each individual is counted only once in the unique visitor measure for the reporting period.
    New Visitor: The number of Unique Visitors with activity including a first-ever Visit to a site during a reporting period.
    Repeat Visitor: The number of Unique Visitors with activity consisting of two or more Visits to a site during a reporting period.
    Return Visitor: The number of Unique Visitors with activity consisting of a Visit to a site during a reporting period and where the Unique Visitor also Visited the site prior to the reporting period.
    Entry Page: The first page of a visit.
    Landing Page: A page intended to identify the beginning of the user experience resulting from a defined marketing effort.
    Exit Page: The last page on a site accessed during a visit, signifying the end of a visit/session.
    Visit Duration: The length of time in a session. Calculation is typically the timestamp of the last activity in the session minus the timestamp of the first activity of the session.
    Referrer: The referrer is the page URL that originally generated the request for the current page view or object.
    Internal Referrer: The internal referrer is a page URL that is internal to the website or a web-property within the website as defined by the user.
    External Referrer: The external referrer is a page URL where the traffic is external or outside of the website or a web-property defined by the user.
    Search Referrer: The search referrer is an internal or external referrer for which the URL has been generated by a search function.
    Visit Referrer: The visit referrer is the first referrer in a session, whether internal, external or null.
    Original Referrer: The original referrer is the first referrer in a visitor's first session, whether internal, external or null.
    Click-through: Number of times a link was clicked by a visitor.
    Click-through Rate/Ratio: The number of click-throughs for a specific link divided by the number of times that link was viewed.
    Page Views per Visit: The number of page views in a reporting period divided by number of visits in the same reporting period.
    Page Exit Ratio: Number of exits from a page divided by total number of page views of that page.
    Single-Page Visits: Visits that consist of one page regardless of the number of times the page was viewed.
    Single Page View Visits (Bounces): Visits that consist of one page-view.
    Bounce Rate: Single page view visits divided by entry pages.
    Event: Any logged or recorded action that has a specific date and time assigned to it by either the browser or server.
    Conversion: A visitor completing a target action.

Popular posts from this blog

Data analytics services market in India to triple by 2015

-
The data analytics services market in India is set to grow three times and is expected to touch $1.15 billion in 2015, an over 67 per cent increase from $375 million in 2010, according to a report on analytics outsourcing by Avendus Capital, a leading financial services firm. India alone accounted for over 70 per cent of the total global data analytics outsourcing market ($500-550 million) in 2010. Analytics outsourcing helps companies get their analytics needs met without having to take on the responsibility of another new process. And for those who don’t already know what data analytics is, it is the science of examining raw data for the purpose of drawing business-related conclusions about the information, and for modelling and predicting business outcomes. According to the report, over the last decade, India has matured as the preferred outsourcing destination for IT and ITeS services, due to a number of factors that include increase in data generation, cost savings, operation
Read more

Web Analytics Market Update, 2012

-
Image
 SUMMARY Four vendors command the bulk of the Web analytics market, but others continue to innovate. This document describes the market's dynamics and profiles the leaders. Overview Demand for Web analytics tools continues to expand, even as the number of top-tier global vendors has shrunk to four. This update explains the market dynamics and provides an overview of the leading vendors. Key Findings For large or Web-channel-centric organizations, Adobe, Google, IBM and Webtrends represent the top tier of global vendors to evaluate. The Web analytics market has expanded to include additional digital channel optimization products. New vendors are emerging with specialized offerings, but they have not yet achieved significant market share. Recommendations Find out the requirements of marketing, content development, Web operations and customer support teams before evaluating analytics vendors. Set a budget for tools and customization services that is in line w
Read more

Text Analytics Platforms Part 1

-
Text analytics is still largely an immature science, and embraces several different approaches. Natural language processing (NLP) includes dozens of techniques for accomplishing tasks such as language translation, document categorization and tagging, extraction of meaningful terms and so on. Text mining on the other hand is primarily concerned with the extraction of meaningful metrics from unstructured text data so they can be fed into data mining algorithms for pattern discovery. Some suppliers have applied text analytics to very specific business problems, usually centering on customer data and sentiment analysis. This is an evolving field and the next few years should see significant progress. Other suppliers provide NLP based technologies so that documents can be categorized and meaning extracted from them. Text mining platforms are a more recent phenomenon and provide a mechanism to discover patterns which might be used in operational activities. Text is used to generate extra
Read more